The pandemic revealed startling gaps in the accessibility of healthcare for many vulnerable and underserved people. SaMD, DTx and connected medical devices have the potential to close some of those gaps by bringing powerful health solutions into patient’s homes and lives. Bernhard Kappe of Orthogonal, Adrian Pittman of LinkedIn, Gia Rozells of Becton Dickinson and Christi Zuber of Aspen Labs discuss how ethnographic research and human-centered design helps us understand what connected medical devices need to do to improve patient engagement and ultimately patient health.