***Link to the Google Update episode → VIDEO & PODCAST

As we approach the end of the year, it’s a great time to reflect on what to do moving forward, what knowledge to acquire that you might not have in the past year, and what decisions need to be made to make 2022 better.

In my own personal reflection, I realized that it would be helpful to share a little bit more about Google’s recent updates and how they affect your PT website rankings, especially so you can make the right changes in 2022.

Many people think that once you create a website for your business, you’ll be set for a few years, which is far from the truth. We’ve seen changes in how potential clients respond, lead generation trends, and getting more patients online in just six months!

The biggest change over the last year that we’ve made for our website clients is the transition from mobile-friendly to mobile-first in response to Google’s changes that have largely moved ranking and indexing to be based on mobile websites rather than desktop versions.

Mobile-friendly websites just aren’t cutting it anymore, because they are adaptable to mobile devices but not designed to work the best on them. And how your website works is one of the major considerations that Google has for your ranking.

Google is the biggest search engine on the internet, and therefore keeping up with their standards is a necessity to keep your website working smart for you and your PT business.

If you want a support team that automatically keeps your website up to date with all the new technological changes so you don’t have to worry about it, you can reach out to see if we can work together today at https://ptwebsitesecrets.com/strategy

*~* KEY TAKEAWAYS

Now is a great time to reflect on how to keep your PT business up to date with all of the changes that have taken place throughout the year, such as the massive Google update in early October.

Websites need to be designed mobile-first since 60-80% of PT website visitors come from people on their phones, and Google ranks based on your mobile site’s capabilities.

*~* SUBSCRIBE

New Podcasts Every Monday

Unique Listeners: 75

Plays: 10,890

*~* CONNECT WITH CHRISTINE

Facebook: https://bit.ly/christinewalker

LinkedIn: https://bit.ly/christine-linkedin

Instagram: @thechristinewalker

*~* TODAY’S PODCAST

All about lead generation, websites, website creation, physical therapy website, physical therapy, patients, lead conversion, lead generation, nurturing leads, follow up, services, healthcare services, conversions, resell and upsell, upselling, marketing, marketing resources, CRM, customer relationship management, website SEO, search engine optimization, online content marketing, online sales rep, quarterly planning, annual planning, Google update, technological update, website updates, mobile-first, mobile responsive, mobile-friendly