“What should I post today?” is a good question but it’s the wrong question. It’s the question that makes marketing feel too self-serving and endlessly complicated.

Today’s guest is client turned good friend, Allie Morris Nute of Verb House Creative. Listen as she talks about the role of empathy in marketing. The fire in her veins she speaks of is something we should all feel when we’re talking about our businesses.

This conversation is one we’ve had many times on our own—why hustling your way through content development will never work and how it feels as a consumer to be shouted as rather than spoken to.

In this episode we cover:

• Why Starbucks’ CMO deserves a raise,
• Getting support from someone does similar work to you,
• Whether or not solitude can make us more empathetic,
• Figuring out which pieces of our story are appropriate to share, and
• Whether you are or aren’t responsible for finding the answers for your clients.

Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.