Shannon Mattern ⁠— podcaster, educator, web designer, and former side hustler ⁠— joins me to debunk the myth that one-to-one services are the most profitable. She shares her system for tracking how you’re spending your time compared to how money is flowing into your business, so that you can spend time on the work you love while scaling your business.

Although the term “side hustle” is loaded ⁠— with many using the term to describe a way to make a little extra money here and there⁠ — Shannon thinks about it differently. To her, a side hustle deserves a very specific strategy that will be sustainable over the long-term so that it will fully replace your income.

It’s a training ground to make mistakes ⁠— mistakes that can happen when you’re still working full-time. That gives you a little more freedom and a little less stress so that you can invest money in certain things and learn to brand because you have a steady paycheck coming in. 

On this episode, Shannon and I chat about:

• The distinct way she views a side hustle,
• Why she shares a full income report each month,
• What makes a good podcast guest,
• The percentage of time spent vs. profit gained from her 1:1 services, and
• What you can do to prepare for the emotional roller coaster of branding your business.

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.