Michelle Fifis is a successful textile designer who has worked with such clients as Lucy Activewear, Columbia Sportswear, Jantzen Swimwear, Pendleton, and P&B Textiles. She writes about business and textile design on her blog, Pattern Observer, and has a membership community, The Textile Design Lab, where she offers learning and networking opportunities to hundreds of designers all over the world.Resources Mentioned:Newsletter - www.patternobserver.comWomen's Activewear Course - www.textiledesiglab.com3 Key Points:Do your market research before you beginStay true to yourself when designingShare your story on socialShow Notes:00:03:12 - Michelle talks about her background and designing for women's activewear00:07:00 - What lessons did Michelle learn running her own textile business00:08:46 - Advice when dealing with clients in your textile business00:15:33 - 1st tip for designing women's activewear00:19:21 - 2nd tip for designing women's activewear00:12:18 - Activewear trends00:22:51  - What buyers are looking for00:23:54 - How to find buyers00:27:03 - Tradeshow to show designs at00:31:24 - Other ways to get discovered00:34:08 - Sharing on Social Media00:42:40 - Women's activewear course