David Kellie, the CEO of the Natural Diamond Council (NDC), returns to the show for a third time. The conversation begins with David discussing the NDC’s recent marketing shoot in Canada’s Northwest Territories with actress Lily James. David then shares his cold-water plunge experience in minus 30-degree temperatures. Paul and David then go on to talk about the NDC’s process for selecting celebrity representatives. The two then discuss De Beers’ seeming return to a more generic focused diamond marketing strategy. Next, Paul shares his views on the pitfalls of price discounting of natural diamonds and why natural diamonds can’t compete with lab-grown diamonds (LGD) on price. Finally, the two discuss how the diamond trade is chasing the more attractive profit margins of LGDs to the detriment of natural diamonds –and what the natural diamond industry can do about it.

Hosted by: Paul Zimnisky

Guest: David Kellie

Guest plug: www.naturaldiamonds.com

More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products

Show contact: [email protected] or visit www.paulzimnisky.com.

Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.