Kate Buck Jr. is known to many as the Social Media Management Queen.  Kate is the go to resource for Social Media Management and has practically written the book on the subject (well…its actually a course…but it’s THE top resource).         

Kate is a well-known social media consultant and strategist that has worked with some of the top Internet Marketers, businesses and nonprofits around the globe.    She is the co-founder of Social Media Manager Pro, which is a training program for Social Media Marketing Professionals. To date Kate’s courses have trained more than 30,000 students.

Kate’s passion lies in training and developing social media managers and teams in the most effective strategies for online marketing using social tools.  She has spoken at leading interactive marketing conferences around the world,  and is also well known for her wildly popular social events that she puts on.  

I really enjoyed this episode because it gives an excellent glimpse into something a little different than a number of information publishers that come on this show.   Kate shows that if you have an interest in social media, you can make money from this line of work whether you want to stay small and run a boutique firm or have aspirations to go big and grow an agency.  

Key Takeaways from This Episode:

·        Kate discusses how she went from being a dance teacher to the social media maven she is today.

·        From sharing football on Twitter to turning social media into a full time career.

·        Kate talks about an easy way to become a social media manager.  

·        A cool way to develop a unique personal brand and stand out from your competitors      

·        Why Kate feels Social Media Management is an excellent business for a brand new entrepreneur to start.  

·        The types and sizes of clients that a solo Social Media Manager could expect to obtain as clients.  

·        How to get your first client as a new social media manager.  

·        A way you can use Groupon when landing new clients.  

·        Kate explains an effective way to demonstrate your value to new clients and get them hungry for your services.

·        How to address a client when they object to the need for social media management. 

·        Kate talks about the biggest barrier to being successful as an entrepreneur.

·        The importance of taking on the right clients and putting appropriate boundaries in your business.

·        Growing from a small solopreneur business to an agency with virtual assistants.  

·        The best tools that you can use in your social media management business.

·        The importance of organically posting your social media vs using automation tools.

·        The future of social media marketing and the importance of having a holistic approach to digital marketing.   

Resources and Links Mentioned in this Session Include:

• Social Media Manager Pro
• Ryan Deiss/Digital Marketer
• SWSX Conference
• Hootsuite
• Sprout Social
• Buffer App
• Fan Page Karma (Competitive Analytics)
• Canva
• PicMonkey

Thanks again to Kate Buck Jr. for all the great knowledge she dished out on the show! If you’d like to thank her yourself and show some love, click the link below to send Kate a message on Facebook:

CLICK HERE TO THANK KATE FOR COMING ON THE SHOW

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I hope you got tons of value from this interview with Kate Buck Jr.   Please leave your comments and opinions in the comment section below.