Welcome to Payments & More, Allyiz Show hosted by Nico Vedrenne, CEO Allyiz.

In this episode, Nico welcomes on guest Delphine Bos, who has 20 years of experience in marketing in the payment sector, shaping the visibility of some of the most well-known brands in the industry, such as Adyen, SafeCharge, Ingenico and GlobalCollect. Today we’ll discuss hot topics such as the Fintech movement in Amsterdam and discover Delphine’s best personal secrets.

As the conversation kicks off, Delphine tells the story of her involvement with the Adyen campaign that was displayed in Times Square. Then, she gives listeners her insight into creating a brand from scratch, which she says is like a personality. At the beginning of the journey, you must understand the psychology behind why the brand creators are passionate about what they’re doing and what they hope to achieve. You want to translate this spirit into a name and visual identity. With these major elements together, along with the content voice, the brand appears.

Next, Delphine discusses the three key elements of a successful company in the payment sector.

As a board member of French Tech in Amsterdam, Delphine often is on the forefront of new innovations. She notes the particularly relevant new movement Scale-Up Europe, launched by the French government. Then, she highlights a few companies which are hidden gems in the space of financial technologies.

Delphine’s biggest advice to companies when it comes to marketing is to keep it simple. Marketing is really all about connecting great products and services to great customers. Finally, hear what initially drew her into the world of payment and her recommendations for those interested in joining the industry.

Timestamps

0:48 Nico introduces Delphine Bos2:27 Delphine’s work with Adyen4:14 Delphine explains the process of creating a brand 5:52 How Allyiz came to be 7:40 How to determine if you are punching the best content for your brand 16:24 The importance of payment methods communications with consumers18:32 Aplauz, a new prepaid payment method21:05 What is coming in the world of payments? 22:59 Is traditional banking at risk? 23:50 Hidden gems in technology 25:30 Golden minute 28:00 How Delphine came into the payment world29:57 Closing word of advice

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Check out the full episode notes at www.allyiz.com