In this episode Nat talks about how COVID created an illusion that building a business is easy and created a lot of false starts for online business owners. This past year the economy has shift, buyer behaviour has changed, and whether anyone wants to admit it or not the recession plays a role in your business.

Discover:
* How COVID created false starts
* Old tactics in 2020-2022 don’t work anymore
* How to create a system to generate consistent sales in 2024
* What you need to be focused on

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