What is the least understood thing about the agriculture business? And can you really be sure about where the food on your plate comes from? This week, Neil Dudley is joined by John Saunders, Founder and CEO of Where Food Comes From, and Spencer Lomax, Director of Market Development at Where Food Comes From. They discuss the ag business in depth, third party verification, and possibly the most overlooked piece of the ag industry: the people.

Links:

Where Food Comes From

Cody Land on The Cowboy Perspective

Topics:

(0:30) - Introducing John Saunders

(1:26) - Where did you come up with the business plan?

(3:22) - Introducing Spencer Lomax.

(6:02) - What is the most important thing about Where Food Comes From? 

(8:42) - How do you get paid?

(10:59) - What is the least understood piece of where your food comes from?

(18:57) - How is it working with your wife?

(20:41) - What’s your most recent education or failure or win?

(30:05) - what was the first company you founded?

(36:25) - Question from GUEST: how does a cowboy end up selling bacon?