About Michael :

Michael McAllister started out in the mortgage industry as a purchase-focused loan officer in 2015, so he understands how challenging it is to build a mortgage business firsthand. After struggling to build relationships "traditionally" with real estate agents, he knew he needed to bring something different to the table.

Although he knew real estate agents were the typical first stop for a prospective homebuyer, he also knew that the company in the mortgage industry with the most momentum at the time was Quicken Loans (now Rocket). This led him to ask the question: "How does Quicken get purchase business if most realtors he knew avoided Quicken prequal letters like the plague?"

It didn't take long to figure out that Quicken was dominating the internet lead generation space, marketing directly to consumers instead of to real estate agents.

While most mortgage officers were busy wasting time with Facebook ads, Michael looked to search engines - the place where people are actually going to search for mortgage information. Using the pay-per-click model, he developed a method for cost-effectively finding leads and then used his knowledge of the industry to develop a funnel method that turns them into clients.

Because of his personal success using Google Ads and automated marketing systems to generate business for himself, it wasn't long before other loan officers began asking him to do the same for them. It was then, that Empower LO (formerly Empower Funnels) was born.

- Empower LO is our customized version of Go High Level built specifically for loan officers and the mortgage industry. We offer a 14 day free trial of this, but if your listeners chat in after they sign up for their trial and let us know they came from Peer to Peer, we’ll double their trial to 30 days. - Link for Empower LO: https://bit.ly/3GMmQW9

- Empower LO Core is our Mortgage Lead Generation service using 100% Google search traffic. If you mention the podcast anytime before you sign up, we’ll give you $500 off our one time setup fee. - Link for Empower LO Core: http://bit.ly/3HaHxwH

Links From The Podcast

https://empowerlo.com/

[email protected]

mobile: 208-278-2630

email: [email protected]

https://www.linkedin.com/company/empower-lo/

https://www.peer2peerrealestate.com/

@peer2peerrealestate434 - Youtube

https://www.linkedin.com/in/williemorales/

Book(s)recommended

Real Estate On Your Terms- Chris Prefontaine

Reboot

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