On today's episode, Dan Crowley speaks with Rob H. and Rob W. Pedersen, a father-son duo helping to lead A Tool Shed Equipment Rentals in Silicon Valley, California. With their close proximity to Google, Facebook, and other internet giants, the Pedersens understand the importance of both online and offline marketing to aid their business' success. Today, the Pedersens discuss their marketing plan and include some helpful tools and tips they have discovered along the way. Thanks so much to today's sponsor, Reach Local. And thanks to you, our listeners! Stay tuned for more Peer Talk Podcasts coming soon.