Episode from the podcastPencil Kings | Inspiring Artist Interviews with Today's Best Artists

PK 196: Marketing for Artists with Cindy Hohman

Released Friday, 20th March 2020
Good episode? Give it some love!
Cindy Hohman from ArtMarketingProject.com helps artists market and sell their work by showing them how to be effective and efficient with marketing and empowering them to take the reins themselves.  In addition to working with artists one on one she also teaches marketing at the university level.
She works with a large range of artists from abstract artists to those working in illustration and photography.
3:30 - How does your marketing advice apply to artists in different markets?
6:47 - A lot of skills in life come down to 10% learning and 90% doing, but have you found this also to be true when it comes to marketing?
09:20 - Using strategy, so you're not spinning your wheels and doing things that feel icky
11:10 - How to help artists through the paralyzing fear of having too many options
15:04 - Discussing the size of the artist's audience and how that can affect (or not) the ideas of bringing new projects and products to market
17:05 - How to start building an audience (both with and without social media)
25:17 - The main way Cindy works with and helps artists... by getting them to do the things they know they should, but are procrastinating on
31:40 - Exploring the idea of the artist mindset
34:25 - Who are the right types of artists to work with Cindy to help improve their marketing?
35:52 - How can artists stand out and have their work be seen?

Episode Reviews

This episode hasn't been reviewed yet. You can add a review to show others what you thought.

This podcast, its content, and its artwork are not owned by, affiliated with, or endorsed by Podchaser.