What is the ‘wow factor’? 

It’s a term often banded around in the incentive travel industry, but the term leaves a lot to the imagination. The ‘wow factor’ can mean many different things to many different people. 

During this episode Holly, our head of incentives, has invited two industry experts to talk all things incentives and see if we can unfold the mystery of WOW. Discussing 3 components we have identified to be key contributors to creating the wow feeling :

• Personalisation 
• Purpose
• Position 

Our guests Tessa Whalley of Preferred hotels & resorts and David Marks of MM&Company, offer different viewpoints on the ‘wow factor’. These differing perspectives made for an interesting discussion with points of view that perfectly complimented each other.