Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic brand and lipcare trailblazer that has sold over half a billion lip balms worldwide. In her role, Soyoung is responsible for driving the overall brand strategy, planning, and operations for all global and regional marketing initiatives. Since joining eos as CMO, Soyoung has led a total brand reboot, from resetting creative and strategic vision, to redesigning and expanding the product portfolio, to launching the global “Make It Awesome” campaign.  Prior to eos, Soyoung spent almost fifteen years at L Brands, most notably as SVP of brand development for Bath & Body Works’ beauty and fragrance business.  She also spent a decade in strategy and consulting, working for The Boston Consulting Group and AT Kearney.

Soyoung holds a degree in architecture from MIT and an MBA in Finance from The Wharton School, and was a Fulbright research scholar.