We interviewed Milos Ribic, Director at Adidas Ventures. Being on the frontline of innovation, Adidas launching shoes into space, introducing recyclable materials, and so much more. We asked Milos about trends and challenges of the sportswear industry, opportunities for the startups, and where Adidas will be in 30 years.

Questions covered in the podcast: 

• How the startup can approach the Adidas Ventures ecosystem? 
• If the startup is doing product innovation, where should they go? 
• What about digital solutions? Where do I go If I've built the most engaging app for Generation Z?
• What are you looking for in startups?
• What's in it for startups?
• Do startups get a chance to bring the product to the consumer faster?
• The nature of your work as a Corporate VC: what are the success criteria, and what are the biggest challenges?
• What are the technologies looking like the most promising in the sports industry?
• Do you see any development of digital goods for sports brands?
• What is the most radical innovation you've stumbled upon recently in your industry that you think will work?
• If you would give, let's say 20-30-year shot, what do you think the company will stand for?

To read the full interview go to Koalition Blog

Check out my Youtube channel to find more videos about tech and global trends. 

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