Today's episode was inspired by a client of mine who asked, "so how do I tell people what they're going to get when they sign up for my email list?" ----- when she's in a super dynamic and exciting period of testing, discovery, growth, and change!

I took this question - about how to marry creativity/freedom/experimentation/play with the consistency and clear messaging we're craving on the business side - to my colleagues and advisors. What emerged are four insights shared in today's episode. 

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Podcast Cover Art: Catherine Ferguson
Sound Mixing support: Cameron Stein
Theme Song - I Am a Tiger by Buttercup