The first step when talking about "niche" is to agree on how to define it. In this episode I share a recent evolution in my own thinking about "niche", inspired by a lovely listener email from a few weeks ago. I hope these insights help loosen the niche-chains you may have been feeling bound by.

Let me know your thoughts!

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Podcast Cover Art: Catherine Ferguson
Sound Mixing support: Cameron Stein
Theme Song - I Am a Tiger by Buttercup