In this episode, host Po Yi is joined by Manatt partners Rich McDerby and Michel Narganes, to examine some of the benefits and challenges of CVC investments.

Episode 28: The Subscription and Continuity Product Conundrum: What the FTC’s proposed Negative Option Rule and State Automatic Renewal Laws mean for Marketers

Apr 4th, 2024 34m 44s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt partners J.J. Rodriguez and Eric Gold, to discuss how this more expansive negative option rule proposed by the FTC and the current and proposed state

Episode 27: Demystifying Junk Fees: What they are, regulatory considerations, and B2C marketing implications

Jan 25th, 2024 22m 35s

Today Po is joined by Manatt partners Bez Stern, Bryan Schneider and Scott Pearson, to discuss the latest efforts by regulators and legislators relating to what they deem to be unfair or deceptive fees and the implication for businesses marketi

Episode 26: Climate Regulations: Risks and Opportunities for Companies

Nov 14th, 2023 25m 25s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manat Energy and Environment Partner David Smith and Superconductor Co-Founder and Chief Creative Officer, Chris Adams, to discuss the current state of clim

Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2

Sep 8th, 2023 20m 57s

In Part 1 of this two-part episode of Perfect Balance: An Advertising Law Podcast, host Po Yi was joined by Jesse Brody and Bez Stern, Partners in Manatt’s Advertising, Marketing and Media team, to discuss many of the key updates that the Feder

Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 1 of 2

Sep 8th, 2023 22m 22s

The Federal Trade Commission (FTC) released the final revisions to the Endorsement Guides as well as an updated version of its accompanying guidance, the FAQs.

Episode 24: AI-Generated Marketing: Who Owns the IP?

Jun 27th, 2023 27m 32s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt Entertainment Partner Nathaniel Bach and Intellectual Property Protection and Enforcement Partner Jessica Wood to discuss challenges with owning AI-g

Episode 23: Understanding the Changing Regulatory Landscape Under an Activist Federal Trade Commission

Feb 17th, 2023 13m 57s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Bez Stern, a new partner in Manatt’s Consumer Protection and Advertising practice group, to discuss some of the recent actions taken by the FTC. In particul

Episode 22: Global Social Media Campaigns – Challenges of Working With Global Influencers

Dec 30th, 2022 27m 46s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Santiago Márquez and Carolina Pina to discuss the various legal issues and risks associated with running global social media marketing campaigns. In particu

Episode 21: Navigating the Post-Dobbs Landscape: Impacts on Advertising and Data Privacy

Nov 30th, 2022 27m 59s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Randi Seigel and Alice Leiter from Manatt Health to discuss the impact of the Dobbs decision on access to information about abortion-related services and th

Episode 20: Navigating the College Athletics NIL Boom: Building a Successful NIL Program

Sep 16th, 2022 21m 25s

As the wave of opportunity continues to swell for student-athletes at NCAA member institutions who are now able to monetize their name, image and likeness (NIL) rights, risks and uncertainties for colleges and universities in this rapidly evolv

Episode 19: A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers

Jun 30th, 2022 24m 23s

With the evolving use of social media and consumer and product reviews in marketing, the Federal Trade Commission (FTC) has proposed significant revisions to its Endorsement Guides in its ongoing effort to provide more practical guidelines and

Episode 18: Right of Publicity in the Digital Age: What Brands Should Know About Publicity Right and Consent

May 5th, 2022 34m 59s

While brands continue to innovate their advertising and marketing strategies in the ever-evolving digital age, right of publicity issues have become more complex as the question of an individual’s “persona” that is subject to legal protection a

Episode 17: Get Your Brand in the Game: Opportunities for Marketers in Esports and Gaming

Mar 17th, 2022 30m 42s

With the games industry impacting the daily life of billions of people around the globe, there is an increasing opportunity for brands and marketers to be involved in the rapidly evolving games and esports space. In this episode of Perfect Bala

Episode 16: Recent Developments in State Automatic Renewal Laws and Compliance and Enforcement for Marketers

Feb 1st, 2022 35m 16s

As consumers are increasingly relying on e-commerce and digital services to fulfill their everyday needs, autorenewal programs, like subscription plans or continuity services, have become a ubiquitous marketing tool for companies. In this episo

Episode 15: Reflections on 2021 and a Look Ahead at 2022

Dec 28th, 2021 26m 24s

Perfect Balance has covered a variety of top issues and opportunities facing advertisers and marketers in 2021, including loyalty programs, Consumer Financial Protection Bureau (CFPB) enforcement updates, state privacy laws, agency-client relat

Episode 14: Supply Chain Bottlenecks and the Impacts on Retailers During the Holiday Shopping Season

Nov 24th, 2021 20m 6s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt’s Kalon Gutierrez and Jen Millard, managing directors in our digital and technology consulting practice, who have extensive experience leading market

Episode 13: Advertisers Beware – A Discussion With Bryan Schneider About the Reenergized CFPB’s Enforcement Priorities

Oct 28th, 2021 30m 11s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by new Manatt Financial Services partner Bryan Schneider, who recently arrived at Manatt after serving two years as Associate Director for the Division of Supe

Episode 12: Special Mailbag Episode – Perfect Balance’s One-Year Anniversary

Sep 28th, 2021 19m 8s

This past year, the Perfect Balance: An Advertising Law Podcast has covered a wide range of topics—from issues related to COVID-19 and California Consumer Privacy Act (CCPA) implications related to digital advertising to developments in student

Episode 11: The Future of Loyalty Programs: Trends to Watch, Tips for Innovating

Jul 22nd, 2021 23m 7s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt’s Jen Millard, managing director in our digital and technology consulting practice, who has decades of experience in omnichannel retail technology an

Episode 10: New to the Game: College Athletes on Verge of Huge Opportunity to License NIL Rights

Jun 16th, 2021 21m 38s

For years, student athletes have not been able to directly participate in the licensing of their name, image and likeness (NIL). But not for much longer. As a result of multiple lawsuits filed by student athletes over the past 15+ years, more p

Episode 9: Across the Pond and Beyond: Negotiating Global Master Agency Agreements

May 18th, 2021 21m 52s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by London-based David Bond, partner and head of advertising at Fieldfisher, for a discussion about numerous contractual issues and standards advertisers should

Episode 8: Advertising COVID-19-Related Products: The Myths, the Crackdown, the Hard Science

Apr 28th, 2021 14m 2s

More than a year after the COVID-19 pandemic forced a global lockdown, COVID-19 continues to dominate the news and our lives in a way that was unthinkable prior to March 2020. In this episode of Perfect Balance: An Advertising Law Podcast, host

Episode 7: Building Blocks of Successful Agency-Client Relationships: Trust, Transparency, Flexibility and Process Clarity

Mar 24th, 2021 28m 34s

Negotiating client-agency contracts and establishing a strong relationship between advertisers and their agencies can be complex. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Mercer Island Group co-fou

Episode 6: Trends and Issues for Advertisers to Track in 2021

Feb 24th, 2021 21m 23s

In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi invites Manatt advertising partners Jesse M. Brody and Jeffrey S. Edelstein back to the show to review major marketing law updates from the tumultuous past year and to h