Episode 11 Discussion with Karl Pilz of I'm Too Busy for Nutrition podcast

SHOW NOTES

While advertising is the preferred model for monetizing podcasts for many, it is not the only way. Podcasting can also be used to sell your own products. Karl Pilz of the "I'm Too Busy for Nutrition" podcast doesn't have advertisers. Instead he uses his podcast to inform and educate professionals about the importance of nutrition then tries to get them to opt-in, in order to upsell them on training programs he has created. Specifically, he offers training to entrepreneurs on how to use nutrition to stay healthy and increase performance.

Rather than just a more general discussion on nutrition, Karl deliberately chose to aim his podcast at entrepreneurs and professionals for a few very important reasons

As a group they are known to buy self-improvement products.It separates his podcast from all the other nutrition/food/diet related podcasts.

What is also brilliant about Karl's podcast is the name he chose. When you see "I'm Too Busy for Nutrition" you know exactly what it is about and it is a topic everyone can relate to.

Listen as Karl shares his ideas and experiences in creating and producing his podcast.

You can find his podcast at http://www.nutritiontotheedge.com/

Or iTunes at: https://itunes.apple.com/us/podcast/im-too-busy-for-nutrition/id1026883933?mt=2