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E033: How I Harnessed My Story To Build The Successful $200 Million Supplement Company YOUR SUPER with Michael Kuech

E033: How I Harnessed My Story To Build The Successful $200 Million Supplement Company YOUR SUPER with Michael Kuech

Released Sunday, 14th May 2023
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E033: How I Harnessed My Story To Build The Successful $200 Million Supplement Company YOUR SUPER with Michael Kuech

E033: How I Harnessed My Story To Build The Successful $200 Million Supplement Company YOUR SUPER with Michael Kuech

E033: How I Harnessed My Story To Build The Successful $200 Million Supplement Company YOUR SUPER with Michael Kuech

E033: How I Harnessed My Story To Build The Successful $200 Million Supplement Company YOUR SUPER with Michael Kuech

Sunday, 14th May 2023
Good episode? Give it some love!
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Michael is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to a whopping $200 million in revenue.


But this wasn't an ordinary business venture. Michael's cancer diagnosis at age 24 inspired him and partner Kristel, to consider the power of food as medicine. After his recovery, he started experimenting with superfood mixes to boost his immunity and, with the help of his partner and now wife, Kristel de Groot, they created Your Super.  


From humble beginnings in Amsterdam, Michael led the company as CEO to quickly spread across six continents, 60+ countries and was named the fastest-growing Food & Beverage company in 2021 by Inc. Magazine.


Kristel and Michael recently published their newest book Your Super Life and you can keep up with them on the top-ranking Your Super Life Podcast, their site @kristelandmichael, website, and on Instagram @kristelandmichael.


We cover:


  • Building a mission after illness
  • Finding a way to become empowered again
  • Getting more energy with the smallest changes
  • External Definition of Success vs Going Internal
  • Personal Effectiveness is the measure of Truth
  • Defining what happiness is to You
  • What’s the worst that can happen?
  • Mistakes of starting YOUR SUPER
  • The Techniques for Being Authentic
  • The Stigma of Illness
  • The Guilt-Free Morning Routine for looking after Yourself
  • Breaking Into the US Market 
  • How to Harness Superfoods
  • Writing Out Your Mission Every Day


And for more high-performance tools & insights join me over

- on Instagram HERE

- on LinkedIn HERE


We are so proud to have teamed up with OPUS, an opportunity community for decision-makers to develop the type of network, that tribe of like-minded legends going through the same challenges, in order to accelerate your business or career.


Find out more and apply HERE

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Performance Hackers with Scott Radford

This podcast is for anyone wanting more…More time & energy. More fulfilment and success. More of the high-performing, purposeful, all-out version of life they know they could and should be living.The method is simple… to give you the proven strategies to live, feel & function at your best, by sharing personal strategies to optimising success on a daily basis, and intimately exploring the lives & minds of the world’s leading Sports Stars, CEOs, Special Forces Operatives & Performance Experts.How did they achieve and maintain excellence in their field, and what scientifically proven strategies can you adopt to achieve true success and happiness in your own life?This is the Performance Hackers Podcast, I’m Scott Radford, world-leading Certified High-Performance Coach, Company Founder & Dreamliner Pilot. Hitting the Subscribe button or leaving us a review really does go a long way as we look to get the biggest players in their fields to talk.Also, for more tips, tricks and insights to help you operate at your best, come and join us on Instagram https://www.instagram.com/theperformancehackers/ and if you have any suggestions for the show, fire us over an email at [email protected] are so proud to have teamed up with OPUS, an opportunity community for decision-makers to develop the type of network, that tribe of like-minded legends going through the same challenges, in order to accelerate your business or career, whilst contributing to others' success too.Find out more and apply at https://www.joinopus.org/.

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