Breaking News: IPA Bellwether predicts shallow recession – the good, the bad and the future of adland
Breaking News: IPA Bellwether predicts shallow recession – the good, the bad and the future of adland
Breaking News: IPA Bellwether predicts shallow recession – the good, the bad and the future of adland
The IPA dropped the Bellwether report for Q3 of 2023 first thing this morning, revealing some surprises to the UK ad industry, including a looming recession, changes in UK adspend and a greater focus on AI and sustainability for 2024.
To save you reading the whole report, PMW'sNews Reporter Joe Arthur delves into the quarterly report revealing the good, the bad and the future of the UK adland in less than 10 minutes.
Read PMW's full summary of the report at www.performancemarketingworld.com. Marketers' reactions will be released on PMW in the days to follow so, SUBSCRIBE to follow along.
Hosted by Lucy Shelley, Multimedia Editor at PMW.
Hosted on Acast. See acast.com/privacy for more information.
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