Performance marketing is overrated, said Duarte Garrido boldly to an audience of Performance Marketing Unlocked listeners... but why?

From professional Chef to social media at Sky, Coca-cola and then Head of Omnichannel at Standard Chartered Bank, Garrido joins the podcast to unlock the brand to demand marketing approach. He teaches how to spend your media budget and prove its value, reveals the true benefit of social media and explains the B2C trap of over-indexing on performance.

He packs the episode with advice for heads of marketing teams to reduce friction and resistance. "Communication and alignment is your first challenge," he outlined, before he took on the Re-sell Me a Pen challenge like a pro... literally.

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