Is 2024 the year of the global trust crisis? Cookies, elections and Elon Musk
Is 2024 the year of the global trust crisis? Cookies, elections and Elon Musk
Is 2024 the year of the global trust crisis? Cookies, elections and Elon Musk
Amazon's goldmine of data, two elections, one Elon Musk and no more cookies. The countdown into 2024 brings more questions and change for the marketing industry.
As Google begins deprecating its Chrome cookies, where will the $480bn spent on programmatic go? Will it head into black box walled gardens or into the open web?
One expert predicts that Musk will sell X by the end of the year, a year that also holds two critical elections for the US and UK. Warner Bros. Discovery and Paramount discuss a merger, creating an alliance that will add fire the the streaming wars for Netflix and Disney+ whilst Amazon reigns supreme as the world's most valuable brand in 2023 sitting on top of a goldmine of data.
Plus, what is Tippex getting up to these days? We discuss this and more in the first episode of the year, readying you for 2024, with Editor Robin Langford and Premium Content Editor Jyoti Rambhai. Hosted by Multimedia Editor Lucy Shelley.
Don't forget to leave a review, follow the podcast and subscribe at performancemarketingworld.com.
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From The Podcast
Performance Marketing Unlocked
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry. In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event. This is performance marketing, unlocked. Hosted on Acast. See acast.com/privacy for more information.Join Podchaser to...
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