Adspend grew for a 12th consecutive quarter to open 2024, as identified in last week's IPA Bellwether report. Subsequently, marketers feel the opportunities ahead of them are boundless, with budgets looking strong for the year ahead...but will it all be smooth sailing?

This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makari (1:59), who unpacks the latest IPA Bellwether and reveals exactly where PMW's panel of experts think the biggest marketing opportunities of the future are hiding.

Also in this episode (13:34), Dean Harris, Head of Co-op's Retail Media Network and Claire Trbovic, Partnership Director at SMG, join to discuss the ever-changing retail media landscape. Together, they unpack how to create a successful retail media network, the biggest challenges that come with entering the space, and ensuring you focus on the most important element – the consumer. Not to be missed either, is a 'Resell Me a Pen Challenge' masterclass (39:35) from the pair to round out the show.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Further reading ~

Co-op launches UK’s first convenience Retail Media Network

Morrisons uses AI to set ‘personalised shopping challenges’ as part of retail media revamp

IPA Bellwether: contraction in UK main media spend as advertisers risk ‘overusing’ discounts

Understanding consumer behaviour is key: 16 marketers’ takeaways from the latest IPA Bellwether

IPA Bellwether reaction: 16 marketers on using data, AI and the summer of sport to get ahead in 2024

What’s next for 2024:14 marketers on sustainability, growth channels, and other lessons from the IPA Bellwether report

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