Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?
Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?
Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?
AI is not evil, so why do we project human characteristics onto it? This week's guest unravels the misconceptions of emergent tech in the marketing industry and addresses the non truths that flood the discussion around the future of tech and AI for brands and marketers.
Software engineer, turned lawyer, now CEO of MDRx, Tom Grogan is uniquely positioned to advise the biggest brands on tech strategy, real digital transformation and the future of brands' engagement with consumers. His clients range from luxury fashion like Selfridges to public sector tech solutions.
Tom explains why we have to be careful about the words we use when describing AI, the real threat that AI poses to jobs and gives his version of what the metaverse can really achieve. Plus, we talk about the biggest tech in the industry at the moment and discuss whether it's for good or a fad.
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The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry. In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event. This is performance marketing, unlocked. Hosted on Acast. See acast.com/privacy for more information.Join Podchaser to...
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