Will brands and consumers ever get a 'precedented' shopping season? In this week's episode of Performance Marketing Unlocked, we unveil the PMW Retail Playbook as we head into the busiest time in the e-commerce calendar: the Golden Quarter.

PMW's Editor Robin Langford talks through some of the exclusive insights he gained from interviews with Co-op, Boots, Pladis Group (McVitie's) and more. "'Tis the season to be thrifty" he says as we dissect consumers spend, when they're shopping and how. We talk about why the Golden Quarter is so important to performance marketers, why it's going to be different this year and how marketers can do more with data.

Also in this episode, PMW's News Reporter Joe Arthur shares the news of the week in the retail and e-commerce space, including Amazon's recent successes and the introduction of ad-free subscription tiers to Meta's platforms.

Check out the full nine-part PMW Retail Playbook here.

Further reading

Meta to offer ad free subscriptions for Facebook and Instagram in Europe

Amazon leapfrogs TikTok; becomes third most popular e-commerce ad platform behind Meta and Google

Latest podcast: Behind TikTok – how the app is convincing its advertisers

Chapters from the PMW Retail Playbook

Spending habits: why Brits are saving up to slow down

Peak shopping times: a Black Friday bonanza or a bleak midwinter? 

A strategy beyond price: five marketing tactics for a Cost of Living Christmas

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