I get it - you have tons of stories from your life - but you see ZERO connection to them and your business. You can't quite figure out how to leverage all your lived and learned stories to grow your revenue and attract more customers and clients.    This episode of Permission to Leap is going to explain HOW stories work to attract and maintain clients and how they are the secret ingredient that most miss. Here I'll talk about how to simplify your approach to storytelling and how to identify if and when 'you're doing it right'.    Specifically, in this show, we will talk about:    The science of storytelling and how stories activate parts of our brain that other messaging cannot reach  Which forms of storytelling activate the Know-Like-Trust factor faster How to overlay a story onto your launch or sales calendar so prospects and clients feel seen, supported and engaged 

The Science of Storytelling blog post For more visit:    www.erintrafford.com    Apply for the next enrollment of Story and Strategy School here.   Buy Stories for a Year  Additional Resources:    Get 77 Story Prompts for Free here   Download Permission to Leap the eBook   Take the Story Framework Masterclass   Follow me on Social: Instagram Linkedin