EP237: How To Become a Better Copywriter in 47 Minutes
EP237: How To Become a Better Copywriter in 47 Minutes
EP237: How To Become a Better Copywriter in 47 Minutes
This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting.
RESOURCES MENTIONED IN THIS EPISODE:
Breakthrough Advertising by Eugene Schwartz
Episode 205: The Secret to Hooking the Right Customer
Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know
Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid
Episode 234: The Ad Amplifier Super System For Facebook Ads
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From The Podcast
Perpetual Traffic
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.Join Podchaser to...
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