Justin Lubert suffered a broken neck and multiple spinal cord fractures due to his horrendous car accident earlier this year. Many people would simply give up on life after such a debilitating injury, but Justin allowed it to empower him to create inspirational content on TikTok documenting his recovery journey. He has gained over 40,000 followers on TikTok since starting, with multiple videos gathering millions of views.  Justin and I discuss the power of TikTok to quickly gain a following, as well as specific strategies for how to go viral and have success on TikTok.

Personal Brand Gods is a podcast where host Kevin Von James profiles and goes deep with up-and-coming social media creators as well as people involved in the social media industry. Learn how these influencers got started with their social media journey and what they think about the secrets to succeeding on social media.

Kevin Von James runs a social media talent agency called Personal Brand God and is a beginner creator himself.

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