“Any brand that does not innovate and grow, dies!” – Bernard Kelvin Clive Brands evolve! Regardless of the current stage of your brand, if you desire to stay top of mind and in business, you will need at least one of these milestones/goals to reach in the coming year. Go through this list and be challenged to take your brand to another height. 1. Raise the bar on yourself I know quite a number of brands in my circle who offer the same services and products of high quality and standard yet they are underpaid by their clients. Why? Well, my survey revealed one major setback, lack of confidence in their expertise. They lack the boldness to price their products and services as they deserve. Listen, if you don’t place a premium price on yourself, others will treat you like a commodity. Truth be told, you are powerful, gifted, talented, and skilled. Yes you, you have to believe that. It all begins with self-belief and confidence in one’s abilities. Perhaps, you have settled for crumbs for your brand and business. No! Yours is the gold, gear up and go for it. Until you raise the bar on yourself and work toward becoming a better version of yourself, you will only have the leftovers of those who dare and do mightier things. Building confidence in yourself is building confidence in your brand. If you’ve been doing well, great! It’s time to step up your game, go up the notch. Stretch for a higher and greater opportunity. You can do more. In the coming weeks, months, and years, lift your game, pursue excellence, and master your craft. 2. Invest in a professional coach Truth be told, successful people hire coaches. They don’t try to figure everything out on their own, they ask for help and support – coaching. To move your brand to the next level, a coach is imperative. Coaches guide you on paths they are more knowledgeable and have proven records of their success. Hire a coach to help you in selected areas of your life and brand. It saves you time and money. The potential return on investment in a coach for your brand is priceless. 3. Build partnership There’s strength in numbers and unity of purpose. In building and growing your brand, forming strong alliances offer you great leverage you can’t have doing things all on your own. There are times you need to partner with other successful and big brands to grow your business. Therefore, I advise you to seek mutually beneficial connections. In partnering, consider what you can offer your partners and vice versa, what they will be bringing to the table. Once all is set, always remember to have a partnership agreement signed before you go on with any task. If possible, seek legal advice. Effective partnerships grow Brands. Make it a major goal to build a partnership in the coming weeks, months, and years. 4. Scale – enlarge your territories Too often many people settle too soon when they attain what they may seem successful in their own eyes. The temptation to settle could be so high when praises come from all corners. Yes, you may be doing well. It is good to celebrate but even greater to make the most of the situation at hand – repeat that which worked and scale your brand. When the season to grow comes don’t rest on your past fruits, there are more lands to conquer. Grow your brand beyond your current comfort zone. You may be doing well considerably in your niche. Sometimes your niche may become your comfort zone when you fail to recognize the season to expand. Take a well prepared and calculated giant step with your brand in the coming weeks, months, and years. The world is your oyster. 5. Work on your feedback As I always say “feedbacks are ways brands can look back”. I know of brands that have failed and have dimmed out because they took lightly the feedbacks of their clients and customers. Perhaps, you’ve lost a fortune over the years because of your indifference, but in moving forward you can do better to restore that which you lost. It’s time to review and evaluate your brand, where you flipped and flopped. The good, bad, and ugly. Every great brand and leader takes reviews and feedback seriously. These are important data to help make better decisions, products, and services, you discard and disregard it at your peril. 6. Get a brand identity designed A successful brand works on its tangible and intangible aspects of the brand. A brand can be successful by mastering any of these two, however, to make a great impact one must perfectly blend both the tangibles and intangibles. One major aspect of a Brand’s tangibles is its brand identity – logo and its other brand visuals. A great brand identity becomes the wheel on which your brand travels. A lever to reach higher feats. It’s therefore important to give your brand a professional representation. Your logo, visuals must supplement and boost your brand. Make your visuals stunning, simple, and impactful. Remember, men are moved by what they see, give them something worth your brand. Dominate with dazzling designs. 7. Develop a working brand guide and strategy Knowing exactly what you want and desire would help you achieve your goals faster. Sometimes, you may have a plan for your brand but if it’s not well documented, you wouldn’t be able to reach your brand goals. One way to make this easier and better is by having a brand guide and strategy plan. Your brand guide and brand strategy will serve as a blueprint. Boosting your professional brand position. This will deter you from using try-and-error approaches. 8. Read more books Your brand gets better when you get better. In the coming weeks, months, and years, make time to read good books. Invest in your mind, expand your intellectual prowess. Read books in your field by […]