Attorney Brian Labovick is a Florida Personal Injury Attorney with an outstanding referral program called the "Family of Warriors".

Brian began getting referrals before we had cell phones by passing out business cards. As of 2023, he now receives thousands of leads and hundreds of cases every year from their referral program.

In this podcast, Brian offers up some priceless tips for firms big and small.

Learn more about the Family of Warriors here: https://www.labovick.com/family-of-warriors/.

See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

Transcription:Lindsey:

Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. With very few exceptions, all of the lawyers we speak with want to grow their practices. They're looking to gain a competitive edge in the legal market in order to attract more clients. While competition is a big part of the puzzle, collaboration can also help you grow your firm. Brian LaBovick of LaBovick Law Group joins us today to share how building a referral network that they call their family of warriors has contributed to the successful growth of their firm. Thank you so much for joining us.

Brian:

Super happy to be here. Thank you.How the LaBovick Law Group was Started:Lindsey:

So tell us a little bit about your firm and how you got started.

Brian:

So I got started, I came out of law school. I went directly to the Honors Graduate Program at the Department of Justice, and I thought for sure I went to college and law school with a thought I wanted to be a prosecutor. And I did that for a couple of years and I realized that I really just loved being in trial, but I didn't want to work for the government my whole life.

I got a job working for a guy who was afraid to go to court. He was a solo practitioner and he didn't want to go to court, so he wanted to hire a young prosecutor to basically go to court for him. So I did that and I did that for a couple of years. It was awesome. It was a great job, but he made me start my own firm to do that. So I was getting a 1099 instead of being a wage employee. And that just kind of inspired me, that, "Well, if I could do it with one client, then I could do it with many clients," and I went out on my own after a little bit. So it was awesome. It was a really good experience. But yeah, that's how I got my start.

Presently, my firm is about 77 full-time employees and then about 25, 26 overseas teammates, which virtual assistant type teammates that are paralegals or workers for the firm in one capacity or another. So we're about 102 or 103 people total, and that's the firm right now. We practice in four major areas, so four divisions, personal injury, workers' compensation, Social Security disability, and the last one is called PIP, which is Personal Injury Protection. It's a collection for doctors and hospitals. And so we do that as kind of the business side of the practice.How Attorney Brian Labovick Got Started with Referrals:Lindsey:

And so you're based in Florida, and Florida can be a really great place to practice law and to bring on those types of clients, but it can also be incredibly competitive. You have some really fierce big competitors in your area, and so you have built out a referral model to help bring on additional clients as you're competing in that market. So can you tell me a little bit about how that referral model works?

Brian:

So yeah, that's a really great point. Number one, you're 100% right. I guess everywhere is very competitive in the PI market, but Florida seems to be really swimming with sharks. It's a really tough market. It's the land of John Morgan, he started here. And so we have a lot of people that have learned to compete with him, and thus I think it's super heavy duty competitive.

We've succeeded, I think,