On this episode, we continue to work through flights of dark beer and some great discussion at our favorite Casual Pint location. Sean will be educating us all on the word of the day – “Chiasmus”; a strange sounding word but when explained, is something we’re all familiar with as it relates to memorable slogans and ads.

The list of topics we’ll be diving into includes:

• How to use geo-targeting ads to persuade customers at tradeshows and other industry related events.
• How an inexpensive online tool for mailing greeting cards can land you meetings with VIPs, and that leads to tons of new business.
• How customer service can be used to persuade you to buy more

As mentioned on the previous episode, our beer flight includes a series of darks:

• The Black Abbey Nacht
• The Blue Pants Candy Bar Pinstripe Stout 
• The Highland Imperial Stout
• The Highland Midnight Summit 

Hope you enjoy the episode & cheers!