Are you obsessing over social media analytics? Using social media as your megaphone? Most of us are involved in social media at some level, whether you’re a leader, business executive, pastor or professional social media content creator. In an effort to help all of us do better on social media, here are my five pet peeves about social media content creators.

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*More About This Episode* My Top 5 Pet Peeves about Social Media Content Creators

1. Obsessing with analytics

Analytics can be important, but it’s also important to consider content quality. What’s the story you’re trying to tell? What’s your message and the audience you’re trying to reach?

 

2. Using social media as a megaphone

Are you having a one-way conversation? Social media is social! It’s a two-way conversation.

 

3. Not knowing how to tell a story

Do you know how to tell an engaging story? As a social media creator, take the time to learn how to tell effective stories to better engage your audience.

 

4. Playing it too safe

There is such a thing as confrontational creativity! We need to be more provocative about what we’re posting. Ask tough questions that force people to think differently. Learn how to push the envelope just a little bit!

 

5. Not having a real, genuine, authentic, and unique voice

Cut through the “noise” by having a unique and authentic voice. The more you narrow your niche down, the bigger the audience you have a potential of reaching.

 

What you post on social media matters. Your voice can impact today’s culture in positive ways.

 

For more about social media, read “Should Christians be Snarky on Social Media?” here: https://www.philcooke.com/should-christians-be-snarky-on-social-media/