Does your pastor have a vision for media? If you’re feeling stifled as a church media producer or communications director, Phil Cooke offers eight tips to help you “lead from the middle” and win your pastor over to see the potential for media. In today’s digital age, the opportunities for sharing the gospel through media are tremendous. Here’s how to communicate this opportunity to senior leadership while advancing your career as a media professional.

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Do you have a message or story the world needs to hear? As a Hollywood producer and media consultant, I offer advice for leaders and creatives each week on creative leadership, digital media, branding and marketing strategies, film and TV production – and the faith to take you from where you are to where you want to be in your career.

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*More About This Episode* Revolutionize Your Pastor’s Vision for Church Media: Leading from the Middle

Here are eight keys to advance your leadership skills and career as a media professional – and get your pastor excited about media! 

1. Take ownership of your work and your attitude. Have skin in the game. Be an example to your pastor and leadership of what’s possible with a project. 

2. Build strong relationships with your team. Take the time to get to know those you work with.

3. Become proactive and solution-oriented. Don’t just complain about problems; bring solutions to the table. You’ll be amazed at how this will accelerate your career. 

4. Lead by example. The best way to lead from the middle is to become an example for others.

5. Get past the budget battle. Learn how to work within the budget limitations of your organization with ingenuity and talent.

6. Become a great communicator. Leadership is closely tied to effective communication. Learn how to communicate your vision, thoughts and ideas to others.

Get the book “You Are the Message” by Roger Ailes here:  https://amzn.to/3RxPnFC

7. Change your perception from being a techie person to being a media producer or creative director. Understand the culture, strategies and platforms that will best engage today’s culture with the gospel. You’ll start getting the pastor’s attention.

8. Start thinking from the pastor’s point of view. Start speaking his language. Embrace his perspective of using media to change people’s lives and reach more people.

Implement these eight points, and you’ll change how others respond to you.

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