Derrick Feldmann is the creator of the Millennial Impact Project, a multi-year study of how the next generation supports causes.  He is also the author of "Social Movements for Good: How Companies and Causes Create Viral Change." In this podcast he discusses the elements of effective social movements, whether that means advocating for public policy change, or fundraising for an important social cause. The millennial generation is engaged in social issues like never before, and companies and organizations are still trying to understand how to capture their attention, their time, and their talents. Derrick is a well-regarded author and speaker, and this episode is a fascinating look into what drives movements, and how to sustain them for lasting impact.