There's a saying that it's not the best photographer who wins all the business, it's the best marketer...

Annoying, but certainly true.

The danger for most photographers today is failling into obscurity or becoming seen as mediocre in their field.

Worse still, the photographers who are less than good at their craft, but excel at marketing, are seen as "famously average".

To combat this, I talk about ways to go from "no one knows I exist" to "famously amazing" in your local community.