Today, I want to turn our attention onto the world of social media marketing, and on Twitter in particular.

Social media is huge these days, as we all know (unless you've spent the last decade under a rock), and social should obviously be a big part of any photographer's marketing plan.

But are you getting the best out of it?

For photographers, most of the information and talk out there seems to be focused on how to use Facebook, which I suppose is understandable given it's the largest and most active social network out there.

But what about Twitter?

How useful are these 140-character marketing tweets, and should you put Twitter to use for your photography business?

Recommended Links:

• TweetDis - a GREAT plugin for creating Tweetables