Buying on what could be vs buying on what is - which is best? Certainly, you want to get the best deal possible, but in business and investments, we always want to look at the upside potential. In today's episode, Todd discusses the idea of buying on pro forma, and when it’s ok to use future growth potential to determine value, and when you should avoid doing so.

Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus on business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers, and coaches.

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