Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team.

She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics.

Connie outlines how B2B marketers can apply these tactics and set their sales teams up for success.

Jump ahead with the following chapter markers:

• (00:00) - Intro
• (00:28) - Marketing as community building
• (03:16) - Valuable marketing spend
• (04:14) - Sales with PLG
• (06:27) - Community in the sales funnel
• (09:20) - Organic vs SDRs
• (11:09) - Marketing in a silo
• (12:49) - Outro

Find Connie Lund on LinkedIn: https://www.linkedin.com/in/bensenc/
Learn more about testRigor: https://testrigor.com/