Richard Lee is developing an AI-driven copywriting tool for marketers. It's called SuperCopy and it relies on one tool in particular called GPT-3.

He explains how they're building for the best marketers, what this means in practice, and the long-term implications for their product. He talks through some specifics about how these GPT-3 copywriting engines work, circumstances where they thrive and where they struggle.

Richard also shares where they're seeing success and his preference for having a small marketing team that has deep understanding of the brand. And how GPT-3 copywriting can make marketers' jobs easier. He contrasts this to having teams of interns doing lower quality work.

To jump ahead, click the chapter markers in your podcast player:

• (00:00) - Pipeline Meeting Intro
• (00:28) - How does AI write copy
• (01:22) - Use cases for GPT-3 copywriting
• (03:53) - Inputs for GPT-3 copywriting
• (06:57) - Scaling copywriting with AI
• (09:52) - GPT-3 copywriting use cases
• (13:33) - Improving engagement with AI
• (15:09) - Pipeline Meeting Outro

Find Richard Lee on LinkedIn: https://www.linkedin.com/in/richard-dc-lee/

Learn more about SuperCopy: https://supercopy.io/