In this episode of Pit Stops to Podium, we're excited to introduce Ian Altman, Founder at Same Side Selling Academy, a distinguished keynote speaker and author specializing in integrity-based business growth. Ian is renowned as a sales and marketing modernization consultant for B2B business leaders, boasting an illustrious career as a professional speaker, podcast host, and contributor to prestigious platforms such as Forbes and Inc.

Today's episode revolves around overcoming sales traps and embracing value. Ian will delve into the differentiators between top-performing teams and the average, shedding light on the common adversarial traps that sellers encounter. Furthermore, he'll discuss the vital shift from a focus on price to emphasizing value, providing valuable insights for our audience.

Chapters:

• 00:00 - Intro

• 00:54 - Ian's Journey with Same Side Selling Academy

• 03:24 - Same-Side Selling Approach Explained

• 04:32 - Who’s Ian Outside Work

• 07:29 - Embracing Value Shift in Sales Traps

• 11:37 - Adversarial Traps in Pricing for Sellers and Buyers

• 16:55 - Closing the Gap in Seller-Buyer Conversations

• 20:21 - Characteristics of High-Performing Teams

• 27:12 - Engage with Ian
  

//ENGAGE WITH IAN

Same Side Selling Website

Ian’s LinkedIn

//MENTIONS

Jack Quarles

Keenan

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