Having worked in the podcasting space since late 2017, in this episode I take a quick journey through all the ways that podcast guesting has evolved since then.
Back in the day, there weren't too many people using podcast guesting as a way to grow their authority. Because of this, when I started I was pitching for a variety of things - TV appearances, online publications, as well as podcast interviews.
All the positive changes I've seen in podcast guesting have transformed it from a tactic to a long-term, intentional marketing strategy.
Listen in to hear, not only how the podcast space has grown, but how my business and the way that we work with clients has evolved to keep up with this changing landscape.
Topics covered include:
Full show notes and resources: https://thepodwizegroup.com/evolution-podcast-guesting
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