032: Using Brand Archetypes in PR
Released Tuesday, 4th June 2019
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032: Using Brand Archetypes in PR
032: Using Brand Archetypes in PR
Tuesday, 4th June 2019
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In this episode of the podcast I wanted to explore the idea of brand archetypes and how we can apply them to the work we do as PR agencies – specifically using them when we are pitching new business and after we win that business, using them to pitch media and engage influencers and how these archetypes can help you better define your agency.
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Pitching PR
Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.comJoin Podchaser to...
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