The second installment of my 3-part series: Elements of a Pivot - Customer, Culture, & Cash. In this episode, I consider the impact that your company's culture has on the pivots that you consider, and include that a pivot can have an impact on your company's culture.

This is the shortest episode I've published, but in many ways the most impacting in terms of the decisions you make. Your company is made up of the people, and those people collectively create their culture. It is one of the hardest things to change in a company. The impact of that also needs to be considered in strategy changes and as every organizational change professional (which I am not) will tell you, culture must be considered whenever you are making changes to the structure and processes of the company.

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