In this episode, we discuss the concept of content multiplication using Disney's "One Day at Disney" as an example. We can’t get enough of how Disney strategically planned and executed multiple forms of content from a single project, including a coffee table book, a documentary, and short episodes.

Listen now and discover:

• The importance of intentional content planning and structuring to maximize output across different platforms

• The difference between content multiplication and repurposing

• Why pre-planning and considering the unique requirements of each platform 

• And so much more!

Your small business takeaway:

By thinking ahead and structuring your content to be easily segmented, any small business can maximize the value and reach of its content across various platforms. This involves considering the specific format and requirements of each platform, such as YouTube, TikTok, Instagram, etc., and tailoring the content accordingly.