Smart businesses will understand that being transparent, authentic, and even vulnerable is smart marketing in 2021. People connect with people. This means the brand should be personified in a way that reveals who they stand for and what they stand for.

Get more faces out there, create more video, and talk about what matters to your core tribe.

To take advantage of these changes, your local business will need to:

• Survey your audience to determine their true wants and needs from an online offering
• Research and test multiple video platforms to find one that supports your new offerings
• Collect contact information from customers to ensure you can be in touch at any time
• Sign up for Instagram and Facebook shopping to link products to your social posts

And all brands should consider the following:

• Set up retargeting ads. A majority of your traffic won’t purchase on their first visit to your site. Implementing a retargeting strategy will ensure you capture them later and increase your overall revenue.
• Focus on user experience. If your website is slow, not optimized for mobile, has a clunky checkout process, or lacks shipping and return policies, now is the time to fix it. Any inconvenience can significantly reduce your conversion rate.

Follow for more andcomment your yes or no on @digitalpkp_preeti

Sources:- Youtube Videos and alot Articles & Social media SME in India.

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