Are you prepared? What’s your plan? We discuss the emerging Coronavirus concern and how even small businesses need to strategize and potentially execute a crisis communications plan.

EP7: You Need A Crisis Communications Plan

Feb 13th, 2020 10m 44s

In the latest episode, Plan2Win with Edge Messaging does not touch on the systemic failures of the vote tabulation software or user errors on that cold Monday night in Iowa. Rather, the hosts examine how the Iowa Caucus debacle points the need

EP6: The Evolution of Television

Nov 15th, 2019 16m 12s

Dan and Brian discuss the public's changing television viewing habits, the evolution in how ratings are calculated and why advertisers need to understand both in order to maximize their return on investment.

EP5: Is Organic Reach Dead?

Oct 2nd, 2019 13m 22s

No, we are not talking about getting that last package of farm-raised tilapia from the back of the freezer at your health food store. We are discussing a different type of organic reach.There was a time when your business could post informat

EP4: Customer Service IS Marketing

Sep 11th, 2019 12m 9s

Every written, spoken or computer-generated word, sound or picture conveys a message. We look at an emerging tool many small businesses are failing to use properly.

EP3: Local Radio Ad Pet Peeves

Aug 29th, 2019 12m 21s

Why are so many local radio ads so bad?Dan and Brian discuss one of their pet peeves: Bad local radio spots. Learn why many small businesses keep making this one big mistake.

EP2: Be Smart With Google AdWords / PPC

Aug 23rd, 2019 10m 32s

Are pay per click campaign platforms like Google AdWords a smart play for you? Dan Deibert offers some advice that will save you time and money.

EP1: Classic Communication Model 101

Aug 23rd, 2019 12m 15s

In this episode, we examine the basic components of the communication model and how understanding these concepts apply to various aspects of your business.

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