Guest Speaker Series Flight Centre Global Chief Marketing Officer Frits de Kok joins me for a raw unfiltered interview getting to know him as a marketing genius. We discuss his incredible career, marketing experience, the field overall and why he chose Flight Centre as the last chapter. There is so much great information and lessons packed in ranging from marketing concepts and theory, to dominating a the boardroom, to encouraging cohesion and buy in to from a global executive team.
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