Most of us grew up eating meat, wearing leather, going to circuses and zoos. Most of us bought our beloved "pets" from pet stores and caged beautiful birds. We wore wool and silk, ate McDonald's burgers, and went fishing every weekend. We never considered the impact of these behaviors on the animals involved.  However, millions of people are now re-examining their beliefs and asking, “Do animals have rights?” John Oberg is here to give an answer to that. He’s an animal advocate, influencer, and social media professional, dedicated to making the world a kinder place for animals by utilizing the power of social media.

In today’s episode of the Plant-based profit show, we catch up with John Oberg, one of the most sought-after social media experts in the plant-based movement, who has launched his own independent, patron-funded project for animals. In 2019, he had over 200 million impressions of his content on social media.  On the show today, John shares the journey that led him to veganism. He reveals his top tips for utilizing social media to help make the world a more compassionate place, and how to take a step back and reflect on animal rights. John will also give us some great advice for the new generation of activists trying to change the world.